MERCHANDISE DISPLAY Texas at Austin Austin, Texas 1972 ESCAPARATISMO

Asombroso libro de escaparatismo de un original de 1945

First Edition published 1945. Second Edition published 1951 Third Edition published 1964. Fourth Edition 1972 Fourth Impression 1976 Fifth Impression 1978 The University of Texas at Austin Stock Number DE 803 S

MERCHANDISE DISPLAY Fourth Edition A Distributive Education Manual by Melvin S. Hatchett LIBRARY Published by Instructional Materials Center Continuing Education The University of Texas at Austin Austin, Texas 1972

TABLE OF CONTENTS

Foreword

Assignment 1: History and Development of Merchandise Display

Assignment 2: Characteristics of Display

Assignment 3: Store Displays .

Assignment 4: Developing Display Ideas

Assignment 5: Display Fixtures . .

Assignment 6: Design of Window Backgrounds

Assignment 7: Constructing the Background and Floor

Assignment 8: Principles of Arrangement

Assignment 9: Types of Arrangement

Assignment 10: Principles of Design

Assignment 11: Color in Display . .

Assignment 12: Lighting in Display .

Assignment 13: Signing in Display

Assignment 14: Evaluating Store Displays

Assignment 15: Safety in Display

Assignment 16: How to Display Women's Ready-to-Wear

Assignment 17: How to Display Lingerie

Assignment 18: How to Display Handbags and Hosiery

Assignment 19: How to Display Menswear

Assignment 20: How to Display Men's Furnishings

Assignment 21: How to Display Shoes

Assignment 22: How to Display Fabrics

Assignment 23: How to Display Blankets, Bedspreads, and Draperies Bibliography