Autor: Deepak Rai
Editorial: Clever Fox Publishing
Año: 05/08/2026
ISBN: 9789375002147
Encuadernación: Tapa blanda
Páginas: 144 pp.
Idioma: eng
EAN: 9789375002147
Not every Customer Success function creates success-and not every organization is ready for it.
Customer Success is often seen today as a must-have function, but its effectiveness depends on how
well it aligns with an organization?s foundation. This book offers a practical, experience-driven
perspective-moving beyond theory to explore how Customer Success is understood and
implemented across different business contexts.
Through relatable examples and real-world observations, it highlights common misconceptions,
operational gaps, and decisions that influence outcomes. It re-examines the idea of Customer
Success as a quick solution and instead positions it as a capability that delivers value when supported
by strong fundamentals and alignment.
Rather than prescribing a one-size-fits-all approach, the book encourages a context-driven
mindset-helping professionals and leaders understand Customer Success not as a function to adopt,
but as a capability to get right.
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