Follow Up or Fail - Colton Reeves

Autor: Colton Reeves

Editorial: Colton Reeves

Año: 07/10/2026

ISBN: 9784020624019

Encuadernación: Tapa blanda

Páginas: 134 pp.

Idioma: eng

EAN: 9784020624019

You don?t have a lead problem. You have a follow-up problem.
Most salespeople and business owners are sitting on a pipeline full of interested prospects who never got a real answer - because contact stopped after the first unanswered call. Follow Up or Fail names that gap and gives you a complete, practical system to close it: a step-by-step framework for turning cold leads into closed deals through consistent, respectful, systematic follow-up.
This isn?t another book about hustle or motivation. It?s a working operating system for your pipeline - built from real cadences, real scripts, and real daily standards you can put to use today, whether you?re a solo salesperson, a small business owner, or a sales manager building a team-wide standard.
Inside, you?ll learn how to:
- Build a five-part follow-up system that runs on structure instead of memory or willpower
- Design a specific, day-by-day contact cadence for the first two weeks of a lead?s life - and know exactly what to do after that
- Use word-for-word phone, text, and email scripts that sound human, not robotic
- Turn your CRM into an actual command center instead of an expensive filing cabinet
- Sort leads by real temperature so your best hours go to your best opportunities
- Set daily activity standards that keep you consistent even on your worst days
- Handle objections, silence, and true ghosting without losing your confidence - or your patience
- Work every channel - phone, text, email, social, and even direct mail - as one coordinated system
- Track the handful of numbers that actually tell you whether your follow-up is working
- Install all of it as a lasting culture across an entire sales team
What?s inside: twelve action-driven chapters, each ending with a short list of steps you can implement immediately, plus a complete 30-Day Follow-Up Quick-Reference Checklist to guide your first month of implementation.
Perfect for sales reps, account executives, real estate and insurance agents, home services professionals, B2B sellers, small business owners, and sales managers who are tired of watching winnable deals go quiet. Bonus: the included quick-reference checklist turns every chapter into a concrete week-by-week action plan.
The deal is almost never lost in the pitch. It?s lost in the silence after the pitch. Close that silence - and start closing the deals that were already yours to win.
El envío se realizará en 48/72hrs.