Markets Beyond the Factory Gate - Paul Daka

Autor: Paul Daka

Editorial: KS OmniScriptum Publishing

Año: 28/09/2026

ISBN: 9786630444803

Encuadernación: Tapa blanda

Páginas: 248 pp.

Idioma: eng

EAN: 9786630444803

The book examines the relationship between marketing infrastructure and industrial growth in Zambia?s food processing sector, with particular attention to how distribution networks and business-to-business communication influence market access and competitiveness. It argues that increasing production capacity alone does not guarantee industrial growth. Food processors also require effective systems for identifying buyers, accessing market information, coordinating distribution, negotiating transactions, building trust, and maintaining business relationships. Drawing on institutional and economic perspectives, the book examines how Zambia?s transition from state-coordinated marketing systems to more market-oriented arrangements has shaped contemporary market-access challenges. It distinguishes marketing infrastructure from conventional promotion by emphasizing the institutions, networks, relationships, and communication mechanisms that connect producers to markets. The book ultimately argues that production capability and market-access capability are complementary foundations of industrial competitiveness, particularly in an emerging-market agribusiness economy such as Zambia.
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