MARKETING 2ª Edición (Inglés) - Mercer,David

Autor: Mercer,DavidEditorial: BlackwellISBN: 9780631196389Peso: 1110Tema: Inglés#Ensayo
1996,rústica.Inglés.SINOPSIS:Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up--to--date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.