Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertisin

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Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector (Routledge Advances in Management and Business Studies) Tapa dura – 14 noviembre 1996

Edición en Inglés de Aino Halinen (Autor)

Parte de: Routledge Advances in Management and Business Studies (107 libros)

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

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