Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge - Geoffrey A. Moore

Autor:		Geoffrey A. Moore
Editorial:		Capstone
Año:		2000
ISBN:		9781900961585
Encuadernación:		Encuadernación de tapa blanda
Idioma:		eng
Ilustrador:		...

Texto en inglés. Tapa blanda de editorial ilustrada con solapas. Sin subrayados ni anotaciones. Perfecto estado de conservación. Inside the Tornado teaches a startling lesson. As markets change, the very skills that you've just perfected become your biggest liabilities, and if you can't put them aside to acquire new ones you're in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market-leading firms to illuminate every dimension of managing a market-focused business strategy. All industries which rely on technology - not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry - must learn to thrive Inside the Tornado.